BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//SPIBA - ECPv4.6.23//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:SPIBA
X-ORIGINAL-URL:https://old.spiba.ru
X-WR-CALDESC:Events for SPIBA
BEGIN:VEVENT
DTSTART;TZID=UTC+3:20181031T093000
DTEND;TZID=UTC+3:20181031T120000
DTSTAMP:20260623T075001
CREATED:20181003T134437Z
LAST-MODIFIED:20181101T083157Z
UID:33798-1540978200-1540987200@old.spiba.ru
SUMMARY:Social media as an important element of marketing strategy. Hit or miss? How to reach the target audience
DESCRIPTION:\n\n\n\n\n\nThe SPIBA Marketing & Communications Committee is pleased to invite you to take part in a roundtable discussion “Social media as an important element of marketing strategy. Hit or miss? How to reach the target audience”. \nDate: Wednesday\, October 31th\, 2018 \nTime: 9:30 – 12.00 \nRegistration\, coffee-break: 09:00-09:30 \nVENUE CHANGED!: Stasov conference hall\, Radisson Royal Hotel St. Petersburg\, Nevsky 49/2 \nModerator: Ekaterina Ena\, Marketing Director\, Emerging Markets Group \nSpeakers: \nJulia Strelchik\, Head of Sales & Marketing Department\, M-Brain Russia \nOverview of the situation. Recent trends in the world and Russia \nThe practice of using by international companies in Russia. Successful cases. \nWhat to expect in the future? \nValeria Kraskova\, Product director\, lab322 \nSocial analytics opportunities \nCurrent technical capabilities of social networks. Real examples \nForecast \nMaxim Volodin\, Speaker of SPECIA\, Target Day conferences\, member of the jury of the courses “IKRA” and “Young Mercury”\, teacher of the Epic Skills school\, Head of SMM\, Molinos: \nSMM Performance: Targeting for Sales \nWhat is the essence of performance marketing in social networks \nTargeted advertising formats for Sales \nAuthor’s advertising secrets \nCases \nEvgeniy Voloshin\, Business development director\, AGM: Social networks as a tool to influence consumer behavior \nStrategic goals and values of companies. Their reflection in social networks. \nTarget groups and formats of interaction with the audience for reporting global values. \nCase \nThe working language of the meeting will be Russian.  If you require an English language interpreter\, please let us know. \nPlease confirm your attendance by e-mail office@old.spiba.ru\, or by phone 325-9091 before October 30th\, 2018.\n\n\n\n  \n
URL:https://old.spiba.ru/event/social-media-as-an-important-element-of-marketing-strategy-hit-or-miss-how-to-reach-the-target-audience/
CATEGORIES:Marketing and Communications Committee
END:VEVENT
END:VCALENDAR